TIDAL high-definition streaming service was recently acquired and is re-launching today (3/30) at 5pm EST. Hov is making sure the public knows exactly who is on board as well with a 30-second spot that’s buzzing around the net, and can be seen above.
The ad includes superstars like Hov, Beyonce, Nicki Minaj, Rihanna, and Madonna appearing to have a board meeting to discuss the new service, while the likes of Usher and Alicia Keys check in via video-conference. TIDAL sets to rival Spotify’s quality while doubling their premium subscription price, charging users $20 a month compared to Spotify’s $10.
Will you be giving TIDAL a chance? Sound off below.